Branding is all the ways one would establish an image of a company in its customer’s eyes. Just as it is vital for mining companies to create a known presence in the mining industry through careful branding, so is it vital for mining professionals working in the mining industry to create the same presence and reputation for themselves on a personal basis.
One of the best ways to articulate your experience, skills, knowledge and overall worth in today’s highly competitive mining industry is to create a personal brand that stands out in the crowd.
Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a platform for yourself, where you can market yourself, as an expert in your field of the mining industry.
To succeed in the highly competitive mining industry it is just as important for mining professionals to establish their own identity and presence in the industry as it is for companies. This means finding the means to put yourself out there, to market yourself and to create a presence and reputation in the mining industry.
What are some of the ways you can brand yourself?
Determine your unique brand and value proposition
Spend some time thinking about what makes you unique and different from your peers. In order to brand yourself you need to focus on your interests, talents, skills, experiences, educational qualifications, values and any other characteristics that make you the unique person you are.
These are the qualities and characteristic that make you the person that you are, and these qualities and characterizes are what you need to showcase.
Through social media
Social media is a great way to develop a personal identity, establish a reputation and to create a platform to establish a presence in the mining industry and to stand out. Used correctly social media can be one of the fastest and easiest ways to build a personal brand and become recognized as a leader in your industry.
Keep in mind that over 1 billion names are googled every day, so the chances are at some stage you have been googled. What people find when they google you, will without a doubt affect their decision as to whether to do business with you or not, so ensure that what you put on these social media platforms is relevant and professional.
Fortunately there are dozens of social profiles and online platforms that will allow you to promote your own personal brand. Always remember that everything you do online is a representation of your own personal brand. Also keep in mind that having a presence on social media platforms such as Facebook, Twitter and LinkedIn is essential but you also needs to ensure that your presence in the mining industry is utilized to its maximum, in order to be able to network with like minded people also in mining.
Remember as well that in order to succeed and create a presence through social media, you need to consistently engage with your audience, and to curate relevant content that will show your audience who you are, and what you can do.
Establish your profile in PeopleMine
The good news is that the mining industry now has its own social media site – PeopleMine. The site launched by InfoMine and Glacier Media already counts with more than 50 000 active users within the mining industry and is growing rapidly. PeopleMine allows you to create a profile that can help you establish your presence in the global mining community and connect you with others in the mining industry.
Having a profile on PeopleMine will help empower you to create your own professional mining brand, a name and presence in the mining industry and supply you with the tools needed to connect and engage with like-minded people and colleagues in the mining industry.
This new platform is an ideal platform for those in mining wanting to establish their own personal brand The new platform is soon to be tightly integrated with InfoMine’s other offerings, including but not limited to CareerMine jobs and resumes, EduMine courses and webcasts, TechnoMine technology reviews and discussions, MINING.com news and alerts, EventsMine events, and LibraryMine publications, videos, and other resources.
Be visible and network
Be sure to promote your brand in person as well. Don’t just rely on social media platforms. Join and participate in mining industry groups, if given the opportunity give talks at conferences. You need to be visible and network constantly in order to gain a reputation in the mining industry. Attend mining conferences, even if it’s just to socialize and form new networks.
Know all the ins and outs of the mining industry
Ensure you know and understand all aspects of the mining industry and that you stay up to date with what is happening in it. Keep up to date with the latest trends, news and developments worldwide. By doing so you will position yourself to be an expert in your field, and it will help you to grow your own personal brand within the mining industry.
Maintain a list of all contacts
As you network and brand yourself within the mining industry, so will your list of contacts increase substantially. For this reason it’s important to keep a very detailed list of all contacts and networks that you have made within the mining industry.
Keep a record of who the contact is, where you met, what they do, and think of any potential opportunities as to how you can stay connected and where you may help them, and where they may help you. Be sure to keep co-workers, colleagues, clients and new contacts that you have made up to date with what you are doing.
Always remember that regardless as to what your aspirations are within the mining industry, a compelling and consistent personal brand will help you to achieve your goals.